COOKIE POLICY

Generative AI Strategy B.V.
Last Updated: March 2025

1. Introduction

This Cookie Policy explains how Generative AI Strategy B.V. ("we," "us," or "our") uses cookies and similar technologies on our website www.generativeaistrategy.com (the "Website"). By accessing or using our Website, you consent to the practices described in this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.

Types of Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Cookies that remain on your device until they expire or you delete them
  • First-Party Cookies: Cookies set by the website you are visiting (our Website)
  • Third-Party Cookies: Cookies set by third parties whose services we use on our Website

3. How We Use Cookies

We use cookies on our Website for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and accessibility. You may not opt-out of these cookies.

3.2 Analytics Cookies

We use analytics cookies to collect information about how visitors use our Website. This helps us improve our Website and your browsing experience. These cookies collect aggregated information about visitor behavior, such as:

  • Pages you visit
  • Time spent on each page
  • Links clicked
  • Conversion paths

Our Website uses Vercel Analytics to gather this information. Vercel Analytics collects anonymized data about page views, referral sources, and visitor demographics.

3.3 Marketing and Advertising Cookies

We use these cookies to display advertisements that may be relevant to you. They can also help us measure the effectiveness of advertising campaigns. We currently use:

  • LinkedIn Insights Tag: For tracking visitor interactions and serving targeted advertisements
  • Other advertising partners as described below

3.4 Functionality Cookies

These cookies allow our Website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

4. Specific Cookies We Use

4.1 Vercel Platform Cookies

Our Website is hosted on Vercel, which uses cookies for analytics and performance monitoring:

  • vercel-analytics: Used to collect anonymized analytics data
  • vercel-speed-insights: Used to measure and improve website performance
  • vercel-session: Used to maintain session information

4.2 Analytics Tools

  • Google Analytics: We use Google Analytics to understand how visitors interact with our Website. Google Analytics places cookies on your device to collect information about your visit. Learn more about Google Analytics cookies.

4.3 Marketing and Social Media

  • LinkedIn Insights Tag: This cookie helps us measure the effectiveness of our LinkedIn advertising and understand the actions people take on our Website after viewing our ads. Learn more about LinkedIn cookies.

5. Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

  • Block cookies: You can set your browser to block all cookies or just third-party cookies
  • Delete cookies: You can delete cookies that are already stored on your device
  • Allow cookies: You can set your browser to notify you when a website attempts to place a cookie

Here are links to instructions for managing cookies in common browsers:

You can also opt out of specific third-party cookies:

6. What Happens If You Disable Cookies?

If you choose to disable cookies:

  • Essential cookies will still function as they are necessary for the Website to work properly
  • Some features and functionalities may not work correctly
  • Your experience on our Website may be less personalized
  • You may still see ads, but they will be less relevant to your interests

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date.

8. Additional Information About Online Tracking

In addition to cookies, we may use other technologies for tracking:

  • Web beacons: Small transparent image files used to track your movements on our Website
  • Local storage: Methods like localStorage and sessionStorage that store data on your browser

9. Contact Us

If you have any questions about our Cookie Policy, please contact us at:

Generative AI Strategy B.V.
Gordelweg 71 C
3037AJ Rotterdam
The Netherlands
Email: service@generativeaistrategy.com
Phone: +31 6 20 08 67 83