About Us Background

Empowering Tomorrow
Through AI

Our company brings together AI strategists, data scientists, and business experts with decades of experience in digital transformation, providing expertise at every step of your AI journey.

Our Impact

1500+
Professionals Educated
150+
Companies Transformed
8.7/10
Customer Satisfaction

Trusted by industry leaders

Olam Agri logo
3i Group Plc logo
Parcom logo
ASR logo
Nederlandse Lotterij logo
Henkel Adhesives logo
Sandvik logo
Rabobank Investments logo
Dura Vermeer Group NV logo
Royal Swinkels Family Brewers logo
NPM Capital logo
TaylorWessing Netherlands logo
Koninklijke Brill logo
Infinitas Learning logo
Step2 Company logo
Esro Food Group BV logo
Bluetrail logo
Newport Capital logo
Nedstar logo
Olam Agri logo
3i Group Plc logo
Parcom logo
ASR logo
Nederlandse Lotterij logo
Henkel Adhesives logo
Sandvik logo
Rabobank Investments logo
Dura Vermeer Group NV logo
Royal Swinkels Family Brewers logo
NPM Capital logo
TaylorWessing Netherlands logo
Koninklijke Brill logo
Infinitas Learning logo
Step2 Company logo
Esro Food Group BV logo
Bluetrail logo
Newport Capital logo
Nedstar logo

Our Story

From vision to reality: Building a future where AI empowers every organization

Practical roots in everyday business

Generative AI Strategy began when founder Wouter van Haaften discovered AI's transformative impact while building another venture. From writing content and researching prospects to drafting emails and preparing meetings, he experienced firsthand how AI could revolutionize daily business operations and drive real results.

Proven impact at scale

We've now trained over 1,500 professionals across 150+ organizations in practical AI implementation. Our focus isn't just strategy - it's about driving measurable business outcomes through hands-on AI adoption, whether that's automating routine tasks or transforming core business processes.

Empowering teams for success

We guide teams through every step of their AI journey, from initial exploration to custom solution development. Our approach remains firmly grounded in practical business value - showing teams exactly how to leverage AI for their specific needs and ensuring measurable impact in weeks, not months.

Our team of 30+ AI Experts

Our diverse team combines decades of experience in AI strategy, engineering, data science, and digital transformation

Wouter Van Haaften

Wouter Van Haaften

Founder

Wouter Van Haaften

Founder

MSc Information Management

AI StrategyHands-on AI usageAI Change management
Greg Nieuwenhuys

Greg Nieuwenhuys

Senior Partner

Greg Nieuwenhuys

Senior Partner

Strategy and transformationExperienced CEOChairman
Marco Piazzalunga

Marco Piazzalunga

Partner

Marco Piazzalunga

Partner

Strategy and transformationConsumer goods expert
Martine Uijland

Martine Uijland

AI Manager

Martine Uijland

AI Manager

MSc, Business Information Management

Digital StrategyDigital Transformation
Maarten Esser

Maarten Esser

Automation Specialist

Maarten Esser

Automation Specialist

Automation Specialist
Paul Melkert

Paul Melkert

Head Of AI Products

Paul Melkert

Head Of AI Products

MSc Big Data Analytics

Machine Learning SpecialistAI Product Strategy Expert
Bram Mosterd

Bram Mosterd

Head Of Data Science

Bram Mosterd

Head Of Data Science

MSc Econometrics

Big Data ExpertPython Engineer
Guido Steenbergen

Guido Steenbergen

AI Associate

Guido Steenbergen

AI Associate

MSc, Business Information Management

Hands-on AI ExpertDigital Transformation
Arne Arens

Arne Arens

Partner - US

Arne Arens

Partner - US

US MarketLos Angeles Based
Tom Teurlings

Tom Teurlings

AI Sales Engineer

Tom Teurlings

AI Sales Engineer

MSc, Data Science in Business & Entrepreneurship

Data AnalyticsSales Engineering
Maurice Kleine

Maurice Kleine

AI Engineer

Maurice Kleine

AI Engineer

BSc, Communication and Multimedia

Software EngineerProduct Manager
Toon Verbeek-Wittek

Toon Verbeek-Wittek

AI Product Engineer

Toon Verbeek-Wittek

AI Product Engineer

MSc, Software Engineering

Full Stack EngineerProduct Owner

+19

more experts

This is just the beginning. Meet our full team of strategists, engineers, data scientists, and specialists.