Transforming People,
Not Just Technology
We focus on human transformation and measurable business outcomes. Our team of 30+ AI Experts consists of AI strategists, data scientists, and business experts who understand that the biggest AI wins come from empowering people to work differently.
Our Impact
From 18% sales increases to 30% efficiency gains - see the measurable results our clients achieve
Read All Success StoriesTrusted by industry leaders
Our Story
From vision to reality: Building a future where AI empowers every organization
Practical roots in everyday business
Generative AI Strategy began when founder Wouter van Haaften discovered AI's transformative impact while building another venture. From writing content and researching prospects to drafting emails and preparing meetings, he experienced firsthand how AI could revolutionize daily business operations and drive real results.
Proven impact at scale
We've now trained over 3,000 professionals across 250+ organizations in practical AI implementation. Our focus isn't just strategy - it's about driving measurable business outcomes through hands-on AI adoption, whether that's automating routine tasks or transforming core business processes.
Empowering teams for success
We guide teams through every step of their AI journey, from initial exploration to custom solution development. Our approach remains firmly grounded in practical business value - showing teams exactly how to leverage AI for their specific needs and ensuring measurable impact in weeks, not months.
What Makes Us Different
Human Transformation Focus
We don't just implement AI tools - we transform how people work, think, and create value. As Chirag Patel, CEO of Pentlands, puts it: "The biggest shift was realising that this isn't just about tools or software—it's about people, behaviours, and how we work."
Business Value Over Technology
While others focus on the technology, we focus on measurable business outcomes. Our clients see real results: Esro Food achieved an 18% sales increase in Germany and 32% in Bulgaria through our AI-powered prospecting approach.
Our Philosophy
AI success isn't about the technology—it's about empowering people to achieve extraordinary results.
Business Results First
We measure success by business outcomes, not AI capabilities. Every solution delivers measurable impact in weeks, not months.
"Our email campaign achieved a 46% open rate—more than 2.2x higher than B2B benchmark. The 4% direct response rate proved AI-driven targeting makes real commercial impact."
Practical & Hands-On
While others sell theories, we roll up our sleeves. Every solution is built for your specific industry and team dynamics.
"What makes Generative AI Strategy so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications."
Human-Centered Transformation
AI transformation isn't about replacing people—it's about empowering them. We focus on building lasting capabilities within your organization.
"With over 50 employees from different departments, Wouter helped us develop an actionable AI strategy that is now ready for execution."
Our team of 30+ AI Experts
Our diverse team combines decades of experience in AI strategy, engineering, data science, and digital transformation
This is just the beginning. Meet our full team of strategists, engineers, data scientists, and specialists.