Become an AI Championfor Your Organization
Join our 12-week intensive training program to transform from prompting basics to building autonomous AI workflows and AI agents
Master advanced prompting techniques in ChatGPT, Claude, and Perplexity, then progress to building autonomous AI workflows using automation tools like n8n and Zapier. You'll become your organization's AI champion, equipped to lead AI transformation and drive adoption company-wide.
Trusted by industry leaders
The Missing Piece in AI Transformation
After training over 3,500+ people and working with 250+ organizations, we've consistently seen that company-wide training needs to be complemented with something deeper. The solution? Creating dedicated AI champions who have the full breadth and depth of expertise.
Company-wide training alone isn't enough
While organization-wide training provides foundational knowledge, most participants don't get the depth needed to drive real transformation and make strategic AI decisions.
AI initiatives stay fragmented without internal champions
Without someone who deeply understands AI frameworks, use case impact, and feasibility assessment, projects remain scattered and disconnected.
Organizations need someone to pull the change forward
Change management requires dedicated champions who understand both the technical possibilities and organizational dynamics.
The AI Champions Solution
In addition to company-wide capability building, we create dedicated AI champions who master the full spectrum: from understanding different AI tools and their capabilities, to frameworks for evaluating use case impact and feasibility. These champions have the depth to create business cases and become the internal drivers who can pull forward meaningful AI transformation across the entire organization.
Why This Program Works
Beyond Workshops: Building Real AI Leadership
Hands-On Implementation
Every week, participants deploy actual solutions in your business environment. No death by PowerPoint.
Strategic + Technical Skills
From prompt engineering to change management. Complete transformation leadership capabilities.
Proven Business Impact
Graduate with demonstrated ROI, working automated workflows, and a clear 12-month transformation roadmap.
12-Week AI Champions Programme
Beyond 24 hours of intense training (12 sessions × 2 hours) taught in English, each session includes extensive homework and resource sharing to maximize your learning and application - making you a true AI champion on behalf of your organization.
Program Sessions
Program Sessions
Exploring AI Capabilities: ChatGPT, Claude, Microsoft Copilot & Beyond
Discover the full spectrum of AI capabilities through hands-on exploration of leading platforms. Learn how capabilities differ across tools like ChatGPT, Microsoft Copilot, and Claude, and master different prompt techniques for reasoning models versus non-reasoning models.
In Practice
Explore how Deep Research, Reasoning, and Analysis capabilities differ across ChatGPT, Claude, Microsoft Copilot, and other AI platforms
Master different prompting techniques for reasoning models (like ChatGPT o3) versus traditional models
Understand strategic approaches to selecting the right AI tool for specific use cases
Develop the executive mindset needed to champion AI transformation across your organization
Example Things You Will Learn
Trusted by Industry Leaders
See what executives and leaders say about our hands-on, practical approach to AI transformation
Pepijn Post
Operating Partner
Nordian
"Of all the masterclasses we've participated in at Nordian, this one differed in depth and pragmatism. Truly a blend of visionary and actionable insights, looking forward to our continued collaboration."
Casper Fransz
Chief Strategy Officer
Infinitas Learning
"The engagement of Generative AI Strategy with us has been remarkable. Their involvement has been instrumental in supporting our C-suite in identifying key opportunity by articulating and demoing implications on competitive assets & capabilities. At the same time, their help has accelerated how we operationally deploy GenAI capabilities to learn fast and scale what works."
Job Dura
Chairman of the Board
Dura Vermeer Group NV
"The Generative AI Strategy session was a groundbreaking event for Dura Vermeer, demonstrating the immense potential of AI in the construction industry. Over 50 of our team members gained practical insights on how AI can enhance our meeting efficiency, tender processes, and data analysis. This event has set the stage for innovative developments in our projects."
Ingrid de Swart
COO/CTO, Lid Raad van Bestuur
ASR
"What makes Generative AI Strategy so strong is their practical and hands-on approach. What sets them apart is their strong focus on concrete applications. Inspiring and very accessible."
Eveline Aendekerk
Directeur
Stichting CPNB
"Wouter's session at the KVB Boekwerk event was nothing short of transformative. His ability to demystify digital and AI concepts for 300+ of us was both enlightening and inspiring."
Peter Wirtz
Head of Global Private Equity
3i Group Plc
"Greg and Wouter from Generative AI Strategy inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Their session, attended by over 45 CEOs and chairs, provided hands-on demos that were directly relevant to our companies."
Taught By Experienced AI Professionals
Wouter van Haaften
Wouter van Haaften is the Founder of Generative AI Strategy and a passionate entrepreneur dedicated to building AI-enabled businesses. He has worked with 300+ companies across Europe, the UK, and the US, educated 3,500+ professionals, and built ~10 AI products. As host of the Netherlands' #1 AI podcast "AI, je nieuwe collega," Wouter specializes in making AI accessible and practical for everyday business use. He focuses on education, strategy, and hands-on execution, helping organizations capture real value from generative AI through workshops, strategic roadmaps, and implementation projects.
Areas of Expertise
Join our AI Champions Community
Your development continues beyond the 12 weeks. Access our private community where you connect with fellow AI Champions, share implementation strategies, and get ongoing support from instructors and peers.
Real-Time Support
Quick answers to implementation challenges from fellow Champions and program instructors.
Professional Network
Direct connections with AI transformation leaders from diverse industries and organizations.
Stay up-to date
Exclusive updates on new AI tools, techniques, and industry developments that actually matter.
Program Investment
AI Champions Program
€4,995
per participant (excluding BTW)
INCLUDED:
- 12 intensive sessions (24 hours total)
- Homework exercises before each session
- Expert Q&A support throughout the entire 12-week program
- Access to exclusive AI Champions Telegram community
- Implementation templates and frameworks
Previously attended a Generative AI Strategy workshop? Contact your Generative AI Strategy representative for a 20% discount coupon.
Built on a Proven Foundation
The AI Champions Program builds on methodology that has already transformed 250+ organizations. This is not experimental. It is proven.
Track Record
Trusted by industry leaders including 3i Group, ASR, Nederlandse Loterij, and Henkel across diverse sectors.
Advanced Methodology
Built on frameworks that have successfully guided hundreds of AI transformation initiatives from strategy to execution.
Expert Team
Led by specialists who combine deep AI technical knowledge with real-world business transformation experience.
Our workshops and strategy sessions consistently deliver immediate value and measurable impact. The AI Champions Program takes this proven methodology to the next level for organizations ready to build internal transformation leadership.